Tuesday, July 21, 2020

JioMart wants to revolutionize the E-Grocery space

JioMart was launched in May,2020 as an app and website to order essentials, it has started off well as of July,2020 it's receiving close to 2,50,000 orders daily. It plans to reach out to customers of Tier 3 to Tier 4 cities as well, which is currently operational in Metro cities only.

Walmart to close its stores on Thanksgiving Day in the USA

22/JULY/2020
The move, announced Tuesday, marks the first major indication of how COVID will affect Black Friday store shopping, which for almost a decade kicked off with big crowds on the turkey feast and expanded into Friday. However, given safety concerns, stores are rethinking their plans for the kickoff.



 Walmart Inc. said that it will be closing its namesake stores and Sam's Clubs on Thanksgiving Day this year, saying that it wants to have its employees spend time with their families during the COVID19.

The move, announced Tuesday, marks the first major indication of how COVID will affect Black Friday store shopping, which for almost a decade kicked off with big crowds on the turkey feast and expanded into Friday. However, given safety concerns, stores are rethinking their plans for the kickoff.

Given Walmart's clout as the nation's largest retailer, other major retailers could follow its lead. Macy's CEO Jeff Gennette said earlier this month that the department store will be pivoting its Black Friday business more toward online and will likely be going "full force" with holiday marketing right after Halloween. It also will be staggering events to reduce customer traffic in the stores.

Monday, July 20, 2020

79% of consumers change purchase preferences:

The report finds that sustainability has risen up the customer's agenda with 79 % of consumers changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact.


Sustainability concerns are now influencing consumer behavior among more than half the population. However, despite intentions to be sustainable, there is a gap between what consumers think they know, and what they actually know, about sustainability.

A new report from the Capgemini Research Institute examines the impact sustainability has on consumer purchasing patterns and how well consumer product and retail (CPR) organizations understand consumer expectations. The report finds that sustainability has risen up the customer's agenda with 79% of consumers changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact.

Moreover, Covid-19 has increased consumer awareness and commitment to buying sustainably with 67 percent of consumers revealing they will be more cautious about the scarcity of natural resources due to the Covid-19 crisis, and 65 percent said that they will be more mindful about the impact of their overall consumption in the "new normal".

'Consumer Products and Retail: How sustainability is fundamentally changing consumer preferences' finds that 53 percent of consumers overall and 57 percent in the 18-24 age group have switched to lesser known brands because they were sustainable.

More than half of consumers (52 percent) say that they share an emotional connection with products or organizations that they perceive as sustainable. 64 percent say that buying sustainable products makes them feel happy about their purchases; which is even higher in the age-group 25-35 with 72 percent.

Both consumers and enterprises have a lot more to learn about sustainability

Despite intentions to be sustainable, there is a gap between what consumers think they know, and what they actually know, about sustainability: 78 percent of consumers are not aware that it takes 1,000 liters of water to produce a chocolate bar and 68 percent are not aware that an average burger results in more emissions than driving 15km in a large car. Nearly 68 percent of consumers who purchased these products were willing to purchase a more sustainable product once they were made aware of the sustainability issues.

CPR organizations also understand the benefits sustainability has on their relationships with customers: 77 percent indicate sustainability leads to increases in customer loyalty, while 63 percent say it increases brand revenue. This highlights the need for more sustainability-related information to be available for consumers and reinforces the importance of brands driving the sustainability agenda.

However, a knowledge gap also exists among retailers and manufacturers who think their shoppers know more than they do. 65 percent of executives say their consumers are very much aware of their sustainability initiatives, but 44 percent consumers say they do not trust product sustainability claims.

Most organisations are just scratching the surface of sustainability

Nearly 80 % of organizations mention the impact on margins or cost overruns as a challenge in scaling sustainability initiatives and for almost three in four organizations, other issues take priority. Three out of four CPR organizations say they have a strategy, infrastructure, and resources in place to drive sustainability and circular economy efforts. However, when it comes to deploying company-wide initiatives that have impact, less than one quarter of organisations have managed this.

The most commonly scaled initiatives are fair labor policies and safe working conditions with 48 % of organizations claiming to have achieved scale in these areas.

Pia Heidenmark Cook, Chief Sustainability Officer at Ingka Group says, "I think a challenge that many organizations face is change management. A perception many organizations have is that sustainability is more expensive. However, they do not realize that initiatives like waste reduction or energy efficiency will reduce your operational costs. So, I would say the key challenge that stands in the way of sustainability is change management - showing the business case, why it makes sense, and influencing and inspiring people to understand why it makes a difference."

"So far, many organizations have viewed sustainability as a bolt-on," says Kees Jacobs, Vice President, Consumer Goods and Retail at Capgemini. "However, when baked into an organization's mission and purpose, sustainability has the potential to entirely change an organization's relationship with its customers and partners. The pandemic has heightened global desire for authenticity and responsibility, particularly from large organizations. As businesses focus on transformation in the wake of the pandemic, they should put sustainability at the heart of their efforts."

Retail trade suffers Rs 15.5 lakh cr business loss due to COVID-19: Confederation of All India Traders


India's retail trade has suffered a business loss of about Rs 15.5 lakh crore in past 100 days due to the COVID-19 pandemic, traders' body CAIT said on Sunday. In a statement, the Confederation of All India Traders (CAIT) said traders across the country are depressed because of minimal of the consumers, considerable absence of employees, facing financial crunch and yet have to meet several financial obligations.

"No support policy from the central or state governments is yet another crucial factor which is haunting the traders," CAIT claimed. CAIT Secretary General Praveen Khandelwal said the domestic trade is passing through its worst period in the current century which reflects that if immediate steps are not taken about 20 per cent of the shops in India will have to close down their shutters.


India's biz environment hinders expansion plans: H&M India chief

Swedish fashion retailer H&M's Country Manager for India and CEO, Janne Einola said in Nov,2019 that the difficult business environment in the country has hampered the company's expansion plans.

Speaking at the sidelines of an event organised by the Retailers Association of India (RAI), he said that number of regulatory obligations and the time and cost required delays operations and expansion decisions.

"Most probably we will see opening 100-plus stores in india, but what is the time span I don't know... The outlook, we thought it would grow faster as per the potential, but what is making slow is the local regulations, which is very costly, taking lot of time and is putting your expansion on bit slow mode," the Country Manager for Hennes & Maurtz Retail said.

"Its challenging," he said, adding, "it's these kind of small things, registrations, trade licences... its about, packaging, e-way bills, GST. Its a lot of about things which are taking time for getting everything into put in place. This is slowing down the expansion of course..."

He, however, is hopeful that the change in FDI norms of local sourcing among other steps by the government would help the business environment improve.