Bharti Retail's Easy Day Market TM

Bharti Retail, the retail arm of telecom behemoth Bharti Enterprises, which currently operates 17 neighbourhood supermarket format stores across Punjanb and Haryana in North India under the brand name of ‘Easyday’ has forayed into hypermarket segment with the launch of its first store under the new format in Ludhiana. Interestingly, Easyday neighbourhood chain was also launched from the owners’ hometown of Ludhiana.
As against the average size of 3,000 +/- 1,000 sq ft for its supermarket chain Easyday, the new mid-format chain called ‘Easyday market TM’ occupies around 25,000 sq ft of trading space.
The new compact hypermarket format chain, according to a company statement, will carry a wide range of daily need and household products including, apparels for men, women and kids, home furnishings, home ware, cosmetics, a wide range of kids toys, small appliances, mobile phones and stationery, bakery, meat, poultry and fish, fruits and vegetables, grocery and general merchandise.“Our consumers desire everything that is available across different markets, to be under one roof and also want everything to be available at the best price every day. This is exactly what Easyday market TM promises to deliver,” said Vinod Sawhny President and COO Bharti Retail, on the occassion.